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I Think You'll Find It's a Bit More Complicated Than That - Ben Goldacre *****

I was somewhat unnerved when Ben Goldacre's latest arrived in the post. I generally love his work, but this is a positive doorstep of a book at 474 pages, so I recoiled a little - but I shouldn't have worried, because as always it's readable, entertaining and enlightening. I got through the whole thing in two days, admittedly helped by spending six hours reading it on two train journeys, which, as a result, flew by.

What we have a selection of Goldacre's writing on bad science and the like since around 2003 (though it's not particularly chronological, more ordered by topic). A lot of the entries are taken from his Guardian Bad Science column, so if you are a fan of that, some will seem familiar. However there was plenty enough for me that I had not seen before - and even revisiting old favourites brought a smile, rather than a feeling of 'not again.'

Topics include all the usual Goldacre targets: quacks and pseudo-science, badly reported experiments, journalists totally misleading the public about what a scientific paper says and much more. You can enjoy, for instance, him laying into individuals and companies that make outrageous claims, but also highlighting heavy handed litigation to suppress criticism, newspaper headlines like 'Suicides Linked to Mobile Phone Masts' (guess what - they weren't) and even a piece on the Romney, Hythe and Dymchurch railway. I particularly liked the article 'The Caveat in Paragraph 19' which pointed out something I'd been aware of for a long time without really quantifying, which was the way bad newspaper science often makes outrageous claims up front, then has someone qualified far into the article - well after many stop reading - saying 'but actually there is no evidence for this.'

I Think You'll Find works well as a dip-in book, but I happily read it end to end. What says it all about the quality of this book is that when I got to page 403 and discovered that the remaining pages were notes and index I was really disappointed. I wanted more, and I rarely like long books. That's not a bad sign. Recommended for all the journalists, politicians, purveyors of woo and scientists in your life - but, frankly, for everyone else too. Lovely stuff.



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Review by Brian Clegg


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