Skip to main content

Imagine: how creativity works – Jonah Lehrer ***

Very much of the journalism-based, story telling, popular science style, there is no doubt that this is a very readable book from an enthusiastic writer. As someone who has trained people in business creativity for over 15 years, it was also very interesting seeing a degree of scientific basis for what we’ve known pragmatically for a long time about ways of being creative. As often is the case with brain-based popular science, the scientific backup is primarily through studies of how the brain acts using fMRI and EEG.
So far, so good. But I do have some issues. For me the ‘practical’ creative aspects of the book work much better than the ‘arty’ side. In the end, to an extent, this is inevitable because the arty side is so subjective. Jonah Lehrer (any relation to the very creative Tom? the bio doesn’t say) positively drools over how wonderful and creative Bob Dylan is. I find Dylan boring, pretentious and anything but creative. So that’s a whole chunk of the book that turns me off. You can’t argue about the creativity of a new product or invention – you certainly can about art.
There are, nonetheless, some very interesting observations – and it’s certainly not all as commonplace as ‘it helps to go and have a walk if you’re trying to come up with an idea’. (This may seem trivial, but it’s one of the most powerful aids to creativity.) I was really interested in the aspects of the influence of cities over productivity, and how electronic versions don’t deliver the same effect.
Unfortunately, Lehrer does get one thing totally wrong. He slags off the great Alex Osborn, because his idea ‘brainstorming’ doesn’t really deliver. This is a classic misunderstanding that tends to come if you don’t actually read Osborn’s books. He never intended brainstorming to be used in isolation to generate ideas. It’s an idea collection technique, not a generation technique – it’s supposed to be used alongside a generation technique, which Lehrer doesn’t mention. He also collapses the creative process, usually at its best consisting of at least four stages, into a single event and so totally fails to understand it.
Despite this, though, there a fair amount of useful material in a book that is generally an easy read. It just isn’t the masterpiece that it seems to think it is.
Hardback:  
also on Kindle:  
Review by Brian Clegg

Comments

Popular posts from this blog

I, Mammal - Liam Drew *****

It's rare that a straightforward biology book (with a fair amount of palaeontology thrown in) really grabs my attention, but this one did. Liam Drew really piles in the surprising facts (often surprising to him too) and draws us a wonderful picture of the various aspects of mammals that make them different from other animals. 

More on this in a moment, but I ought to mention the introduction, as you have to get past it to get to the rest, and it might put you off. I'm not sure why many books have an introduction - they often just get in the way of the writing, and this one seemed to go on for ever. So bear with it before you get to the good stuff, starting with the strange puzzle of why some mammals have external testes.

It seems bizarre to have such an important thing for passing on the genes so precariously posed - and it's not that they have to be, as it's not the case with all mammals. Drew mixes his own attempts to think through this intriguing issue with the histor…

Foolproof - Brian Hayes *****

The last time I enjoyed a popular maths book as much as this one was reading Martin Gardner’s Mathematical Puzzles and Diversions as a teenager. The trouble with a lot of ‘fun’ maths books is that they cover material that mathematicians consider fascinating, such as pairs of primes that are only two apart, which fail to raise much excitement in normal human beings. 

Here, all the articles have something a little more to them. So, even though Brian Hayes may be dealing with something fairly abstruse-sounding like the ratio of the volume of an n-dimensional hypersphere to the smallest hypercube that contains it, the article always has an interesting edge - in this case that although the ‘volume’ of the hypersphere grows up to the fifth dimension it gets smaller and smaller thereafter, becoming an almost undetectable part of the hypercube.

If that doesn’t grab you, many articles in this collection aren’t as abstruse, covering everything from random walks to a strange betting game. What'…

Karl Drinkwater - Four Way Interview

Karl Drinkwater is originally from Manchester, but has lived in Wales half his life. He is a full-time author, edits fiction for other writers and was a professional librarian for over twenty-five years. He has degrees in English, Classics and Information Science. When he isn't writing, he loves exercise, guitars, computer and board games, the natural environment, animals, social justice, cake and zombies - not necessarily in that order. His latest novel is Lost Solace.

Why science fiction?

My favourite books have always been any form of speculative fiction. As a child I began with ghost stories, which were the first books to make me completely forget I was reading. By my teenage years I was obsessed with fantasy, science fiction, and horror. Although I read literary and contemporary books, non-fiction, historical works, classics and so on, it is speculative fiction that I return to when I want escape and wonder. When I read reviews of my last book, the fast-paced novella Harvest Fe…