Skip to main content

Don’t be Such a Scientist – Randy Olson ***

I have to admit up front that this book doesn’t score as well as it should because it’s not really popular science. I think it’s an excellent book – but the audience really is the science community, and though scientists do read popular science (often outside their own discipline), a true popular science book should appeal to non-scientists.
The reason it’s so targeted is that this book is designed to tell scientists how to communicate better. It’s rather strange that it’s subtitled ‘talking substance in an age of style,’ because what it really is about is teaching scientists how to add style and subtract substance. That might seem like heresy – but Randy Olson argues quite rightly that the scientist’s pernickety insistence on getting everything just right and not really worrying about how glossy the presentation is simply doesn’t wash in a mass media world.
Olson went from being a biology professor to Hollywood, so is ideally placed to gently lead the scientific lambs to the communications slaughter. He rightly points out how scientists can bore people, and even worse can put them off by talking down to them. He points out how some science bloggers (and though he doesn’t mention him, the likes of Richard Dawkins) take an attitude that’s effectively ‘if you don’t agree with me, you are stupid.’ This isn’t any way to win people over to your argument.
In the main it’s a great book with lots of useful guidance. The only area I’d disagree is Olson’s assertion that the future is film, and that in the future we’ll see lots of scientists communicating via home made videos. I think video content will increase, but blogs and Twitter (for example) are, to me, much better ways to communicate science than amateurish videos. And realistically, most scientists aren’t going to do what Olson did and take time off from their careers to go to film school for several years.
So – highly recommended for all scientists and even science writers. We all could be better at the way we communicate science. Though Olson’s book isn’t a step-by-step guide to science communication – it’s much more broad brush – it will help get an understanding of where scientists get it wrong. which is more than half the battle. For the right audience, highly recommended.
Paperback:  
Review by Brian Clegg

Comments

Popular posts from this blog

De/Cipher - Mark Frary ****

I was a little doubtful when I first saw this book. Although it has the intriguing tagline 'The greatest codes ever invented and how to crack them' the combination of a small format hardback and gratuitous illustrations made me suspect it would be a lightweight, minimal content, Janet and John approach to codes and ciphers. Thankfully, in reality Mark Frary manages to pack a remarkable amount of content into De/Cipher's slim form.

Not only do we get some history on and instructions to use a whole range of ciphers, there are engaging little articles on historical codebreakers and useful guidance on techniques to break the simpler ciphers. The broadly historical structure takes the reader through basic alphabetic manipulation, keys, electronic cryptography, one time pads and so on, all the way up to modern public key encryption and a short section on quantum cryptography. 

We even get articles on some of the best known unsolved ciphers, such as the Dorabella and the Voynich ma…

Paul McAuley - Four Way Interview

Paul McAuley won the Philip K. Dick Award for his first novel and has gone on to win the Arthur C. Clarke, British Fantasy, Sidewise and John W. Campbell Awards. He gave up his position as a research biologist to write full-time. He lives in London. His latest novel is Austral.


Why science fiction?

For one thing, I fell in love with science fiction at an early age, and haven’t yet fallen out of love with it (although I have flirted with other genres). For another, we’re living in an increasingly science-fictional present. Every day brings headlines that could have been ripped from a science-fiction story. Giant robot battle: Who knew a duel between chainsaw-armed mech suits could be so boring? for instance. Or, Roy Orbison hologram to embark on UK tour in 2018. And looming above all this, like Hokusai’s famous wave, are the ongoing changes caused by global warming and climate change, which is just one consequence of human activity having become the dominant force of change on the planet…

Karl Drinkwater - Four Way Interview

Karl Drinkwater is originally from Manchester, but has lived in Wales half his life. He is a full-time author, edits fiction for other writers and was a professional librarian for over twenty-five years. He has degrees in English, Classics and Information Science. When he isn't writing, he loves exercise, guitars, computer and board games, the natural environment, animals, social justice, cake and zombies - not necessarily in that order. His latest novel is Lost Solace.

Why science fiction?

My favourite books have always been any form of speculative fiction. As a child I began with ghost stories, which were the first books to make me completely forget I was reading. By my teenage years I was obsessed with fantasy, science fiction, and horror. Although I read literary and contemporary books, non-fiction, historical works, classics and so on, it is speculative fiction that I return to when I want escape and wonder. When I read reviews of my last book, the fast-paced novella Harvest Fe…